What Does a PR Agency Even Do?
Here are a few reasons why working with a PR agency could help elevate your brand.
If you’re a small to midsize company with big dreams, you may be asking yourself if it’s time to hire a PR agency. If you have nothing but questions (what does a PR agency even do? Can I afford one? Do I need one?), we’ve got you covered. Here are a few reasons why working with a PR agency could help elevate your brand.
They put your brand on the map
Brand awareness is crucial for a company of any size. Even household brands like Coca Cola and Johnson and Johnson work to maintain brand awareness year round. A public relations firm can help build or improve your brand awareness, by working to understand not only your target audience but also your competitors. That’s because brand awareness has everything to do with getting your unique brand message across to your target audience. They need to know why to choose you over your competitor. A smart PR agency will identify all the ways to position you as a brand and strategize best on how to reach your target audience in meaningful ways.
A PR agency helps get your brand, product, or service in front of the audiences that care about it. They’ll discern which media outlets and mediums are best for your brand.
They’ve got the relationships
It’s possible that you could manage your own PR strategy, but that doesn’t mean you should. PR agencies already have the relationships at your dream magazines and media outlets. They’re already besties with tons of influencers and tastemakers. And they already have PR systems and processes in place. They have both the expertise and network in order to make the most out of your PR goals in the quickest amount of time. It’s their job to position your brand’s story with angles that their editor connections will care about.
They put on events that everyone loves
Sometimes the best way to get to know a brand is through an event. Who doesn’t want to get down at a party? Or share a lovely meal while learning about companies doing good? PR agencies can help you put on the event of your brand’s dream. They’ll source the best vendors (often at a great price) and make sure your guest list has all the right people there, including top-tier editors, influencers, tastemakers, and simply people who bring all the great vibes!
So, are you still wondering what a PR agency does? We hope we gave you the gist on PR firms, but note that each agency has their own secret sauce to make PR dreams come true. In all, they are doing the behind the scenes work to get you amazing press placements in magazines you’ve been reading for years.
If you’re in need of public relations help, we would love to connect. We love working with earth-minded, good-for-you brands. If that sounds like you (and honestly even if it doesn’t), let’s set up a time to talk. Email our founder Holly Haworth at Holly@haworthhousepr.com.
