How to Utilize Canva as a Lifestyle Brand or PR Agency

When working with our roster of eco-conscious lifestyle and wellness clients, we know how importance it is to fully understand their brand and target audience. Equally as important is how their brand comes across when pitching them to our media contacts. Canva is our go-to tool to ensure consistency in design, and save us time so we can focus on pitching our clients to the best publications and putting them in front of their dream audiences. With an array of features, plus a free and affordable Pro account, you can access hundreds of templates, photos, icons, fonts, and elements to create beautiful visuals without needing design experience. Plus, Canva's intuitive drag-and-drop interface, cloud-based storage, and optimized social media sizes make it easier than ever to create consistent designs. It's the ultimate solution for any brand looking to take their visuals to the next level without needing a ton of graphic design skills.

As a boutique public relations agency, we love using Canva to create striking and on-brand content for pitches, partnership decks, media reports, presentations, social media posts, and branded internal documents. We don't need to be professional graphic designers to tweak each design to fit our needs; Canva's templates are fully customizable, plus they provide a vast library of fonts, images, and icons for whatever our clients may need. For brands and small businesses, Canva is an efficient way to create visuals for their website, brochures, and other promotional materials. It also helps them create presentations and social media graphics that help promote their services and products. At Haworth House, Canva's features make it so much easier to create visuals on behalf of our clients.

Below are some of the newest Canva features we utilize on a daily basis:

VIDEO BACKGROUND REMOVER

With this feature, small businesses can quickly and easily remove the background of any photo or video in just one click, making it easier to create content that stands out. This kind of content fits great on TikTok and Instagram.

EXTENSIVE CONTENT LIBRARY

Canva offers an entire library of photos, elements, videos, and audio for no extra cost, giving brands access to high-quality content that can help them create unique and professional designs. We use the premium content when we are in need of beautiful stock imagery that fits our brand as an earth-minded public relations agency.

PREMIUM VIDEO CONTENT

By now, you probably know that video content is the future. With Canva’s video features, small businesses can create, edit, and save premium videos for platforms like Instagram, TikTok, and Youtube, allowing them to create videos that will captivate their audiences. 

ANIMATE YOUR WORK

The Instant Animation tool is great for small businesses that make a lot of presentations or decks. Animating your presentations gives them a dynamic edge that is sure to impress anyone on the receiving end.

IMPRESSIVE TEMPLATE LIBRARY

Brands can browse the selection of free templates and create and customize a design for any occasion, making it easier to create content that fits your needs. 

BRANDING TOOLS

Canva lets you create consistent, on-brand content by uploading your logo, fonts, and colors to the “Brand Hub”, ensuring your content looks cohesive.

Canva is an amazing resource for businesses and PR agencies looking to create stand-out content for their pitches, press releases, and social media posts! With a variety of useful features and resources, Canva makes creating top-notch visuals a cinch. Plus, they have an impressive library of fonts, images, and icons to choose from, so you can be sure your visuals will be both professional and unique.

What Does a PR Agency Even Do?

Here are a few reasons why working with a PR agency could help elevate your brand.

If you’re a small to midsize company with big dreams, you may be asking yourself if it’s time to hire a PR agency. If you have nothing but questions (what does a PR agency even do? Can I afford one? Do I need one?), we’ve got you covered. Here are a few reasons why working with a PR agency could help elevate your brand.

They put your brand on the map

Brand awareness is crucial for a company of any size. Even household brands like Coca Cola and Johnson and Johnson work to maintain brand awareness year round. A public relations firm can help build or improve your brand awareness, by working to understand not only your target audience but also your competitors. That’s because brand awareness has everything to do with getting your unique brand message across to your target audience. They need to know why to choose you over your competitor. A smart PR agency will identify all the ways to position you as a brand and strategize best on how to reach your target audience in meaningful ways. 

A PR agency helps get your brand, product, or service in front of the audiences that care about it. They’ll discern which media outlets and mediums are best for your brand. 

They’ve got the relationships 

It’s possible that you could manage your own PR strategy, but that doesn’t mean you should. PR agencies already have the relationships at your dream magazines and media outlets. They’re already besties with tons of influencers and tastemakers. And they already have PR systems and processes in place. They have both the expertise and network in order to make the most out of your PR goals in the quickest amount of time. It’s their job to position your brand’s story with angles that their editor connections will care about.

They put on events that everyone loves

Sometimes the best way to get to know a brand is through an event. Who doesn’t want to get down at a party? Or share a lovely meal while learning about companies doing good? PR agencies can help you put on the event of your brand’s dream. They’ll source the best vendors (often at a great price) and make sure your guest list has all the right people there, including top-tier editors, influencers, tastemakers, and simply people who bring all the great vibes!

So, are you still wondering what a PR agency does? We hope we gave you the gist on PR firms, but note that each agency has their own secret sauce to make PR dreams come true. In all, they are doing the behind the scenes work to get you amazing press placements in magazines you’ve been reading for years. 

If you’re in need of public relations help, we would love to connect. We love working with earth-minded, good-for-you brands. If that sounds like you (and honestly even if it doesn’t), let’s set up a time to talk. Email our founder Holly Haworth at Holly@haworthhousepr.com.